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New plant-based fuels like wood pellets and corn
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PostPosted: 06 Dec 2019 07:28:37    Post subject:  New plant-based fuels like wood pellets and corn
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Exhibitions and trade shows are a costly marketing tool. Not only is the actual stand space and designconstruction expensive but there are also the myriad of hidden costs one often doesn't budget for; the lost production time of staff manning the stand
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, the subsistence costs and the handouts that are all part and parcel of stand participation.


What can one do to maximise return on investment? There are a number of critical issues that should be considered:


Choose your stand location carefully:


People are habitual creatures. They will walk in a set pattern, which is known to show organisers. Discuss your needs, who else will be there (competitors complimentary service providers etc) and what the traffic flow is expected to be. Also remember to look out for any specific requirements eg water, entrance exits, specific power sources etc. Avoid a dead end as people won't go down them and you'll be overlooked. And, be mindful of structural features eg columns
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, level changes etc, which will detract from your stand's initial impact.


Develop a sense of showmanship:


A good stand will always convey its message quickly and with a freshness that's appeals to the target market. Try something unusual (but relevant for your industry) to achieve impact and ensure you have relevant communication tools eg brochures and business cards to hand out. All tools utilised should convey a consistent message and be of a similar standard to indicate consistency ? this encourages peace of mind in the visitor and they can leave your stand with a clear message well understood. Remember to determine up-front what type of display will hit the right note with the audience, is static sufficient, or is something interactive going to get you noticed. Can a theme add value or should you have high tech multi-media material? Know what you want the stand to do for you and you'll find it much easier to make the decision on what type of communication style will be most appropriate.


Select staff to man the stand carefully:


Often an ?anyone will do? attitude is developed when looking for people to man the stand. However, this alone will undo all the good work that has gone into the preparation and presentation of your exhibition. Staff on duty must not sit, eat
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, smoke, loiter, talk on cell phones or read the paper. They must always be professionally groomed, be on time for their shift, be pleasant and courteous and, above all
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, be knowledgeable when asked about your business and it's productsservices.


Follow up once the show is over:


By having a mechanism to collect business cards eg having some kind of lucky prize draws, you can enlarge your database of prospects substantially. However this information is of no use if it is not utilised after the show is over. Drop all the contacts a note advising them of who won the prizes and thanking them for their support. Then, follow up a month later with correspondence telling them of a special promotion, event or new product launch. Statistically, new clients need to see your name, and be reminded of what you do
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, three times in quick succession in order to remember you. This simple 1-2-3 will hit the right note.


As with all the marketing tools there is always more to it than meets the eye, but once understood it all becomes purely logical. I hope these pointers help you get the most out of your next exhibition.


Happy Marketing!


Dianne Perrett


The recent spikes in oil and natural gas prices have put the topic of alternative fuels for home heating at the forefront of discussions around the country. Alternative fuels that in the past were seen as marginal, odd, or strictly for rural use are getting a second look.


Wood heat has been used for generations in the rural U.S., but has been replaced in the past fifty years or so by central heating provided by oil- or gas-fired furnaces. However, in recent years
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, wood stoves have been making a comeback. Attractive stoves by Jotul and other manufacturers have taken their place in communal living areas like kitchens and living rooms to supplement heating while providing a cozy ambiance to the rooms. Wood furnaces, both internal and external and in many new designs based on the latest technology, provide the ability to load the furnace so as to provide hours of central heating before needing re-stoking. An advantage of burning wood, at least in rural areas, is that it can be locally obtained; people with a wood lot can get it with "sweat equity", and can supplement their income by supplying their neighbors as well.


New plant-based fuels like wood pellets and corn pellets can also provide heat when used in specially designed
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, clean-burning furnaces and stoves. In addition, more and more people are taking a new look at biodiesel, a fuel manufactured from vegetable oils, primarily soybean oil. Most furnaces can use B20, a fuel made of 80 percent traditional heating oil and 20 percent biodiesel, without any adjustments; some people are getting their furnaces adapted to be able to burn B100
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, a fuel made entirely of vegetable oils. The biodiesel burns much cleaner than traditional heating oil, but has its own problems (for one thing, biodiesel tends to cause rubber gaskets to erode), so be sure to check with your furnace servicer or manufacturer before you opt for B100.


If you choose to use B100, and your furnace will handle it, you have a couple of options. B100 is becoming more available around the country; check on the Internet to find a supplier near you. Also
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, waste oil - that is, used vegetable oil discarded by restaurants - can be filtered and used in some furnaces. Several furnaces on the market are designed to burn waste oil. Commercially manufactured B100 has an additive that keeps it liquid at low temperatures, which recycled vegetable doesn't contain, so do your research - and check again with your furnace servicer - before you attempt burning used vegetable o.
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PostPosted: 06 Dec 2019 07:28:37    Post subject: Adv






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